jo dixon creativeCampaigns
A selection of advertising campaigns and concepts. Scroll down to view.
ABOVE & BELOW: Brand Advertising concepts for Microsoft China – Created in response to OEM division’s request to demonstrate agency creative thinking for a consumer brand campaign | Concepts, design & copywriting | Agency: Alchemy Asia, Hong Kong
ABOVE & BELOW: Marketing concepts for the rebranding of DeerJet, a Hong Kong based provider of private and business jet services in the Asia-Pacific region. Concepts explore the idea of controlling time | Concepts, design & copywriting | Agency: Alchemy Asia, Hong Kong
ABOVE & BELOW: Screen captures from storyboarded video concept as part of client pitch for “TAKE” a proposed new social media smart phone video editing platform from Forbidden technologies, a key provider of professional cloud-based post production and video editing software for global broadcast, sport, news and corporate industries. Concepts shown are a cross section of video edits, illustrating a diverse range of users and interests as a kind of overview of the product, to appear on App and website | Concepts, design & copywriting | Agency: The Craft Consulting
ABOVE: Interactive video screen concept as part of client pitch for “TAKE,” to promote brand awareness and invite consumers to sample uploaded videos through media other than their smart phones | Concept & design | Agency: The Craft Consulting
ABOVE & BELOW: Brand advertising concepts for Bainbridge Organic Distillers, an ultra premium organic spirits brand from Bainbridge Island, Washington, USA – Battle Point Whiskey & Legacy Vodka | Concepts, design & copywriting | Freelance client
ABOVE & BELOW: Major brand campaign for Infinity Broadcasting (part of the CBS network in the USA) to promote new syndicated radio shows with celebrity presenters, during the highly-publicised Howard Stern replacement strategy after he left the station for Sirius. An unprecedented Advertising Age “takeover” media plan where every ad space was purchased for the campaign | Concepts, design & photographic art direction | Copywriter: Chad Leitz | Photographer: David Gamble | The VIA Agency, Portland, Maine, USA
ABOVE & BELOW: Magazine ad campaign for “Jeep World of Adventure Sports,” a TV show produced by NBC Sports (sponsored by Jeep USA) focusing on new and emerging sports around the world. Visual concepts play upon elements of natural history and the evolution of species to convey the idea in an original and unexpected way | Concepts, design, photographic art direction & copywriting | The VIA Agency, Portland, Maine, USA
ABOVE: Concepts for Naughty Cow Chocolate Milk Liquor | Concept, design & copywriting | Agency: Motive Marketing, Seattle, USA
ABOVE & BELOW: Brand advertising concepts for Bainbridge Organic Distillers, an ultra premium organic spirits brand from Bainbridge Island, Washington, USA – Battle Point Whiskey & Heritage Gin | Concepts, design & copywriting | Freelance client
ABOVE & BELOW: Print and POP concepts, part of a new business pitch to Timberland, for their Timberland Pro range: heavy-duty work boots, reinforced with proprietary new materials and targeted towards the construction and welding industries | Concepts & design | Copywriter: Chad Leitz | Agency: The VIA Agency, Portland, Maine, USA
ABOVE & BELOW: Brand Advertising concepts for Microsoft China – Created in response to the Microsoft OEM division’s request to demonstrate agency creative thinking on high-level consumer branding concepts | Concepts, design & copywriting | Agency: Alchemy Asia, Hong Kong
ABOVE: Brand advertising and website home page concept for Bainbridge Organic Distillers, an ultra premium organic spirits brand from Bainbridge Island, Washington, USA – Focusing on the key attributes of the brand | Concept, design & copywriting | Freelance client
ABOVE: Brand advertising and website blog page concept for Bainbridge Organic Distillers, an ultra premium organic spirits brand from Bainbridge Island, Washington, USA | Concept, design & copywriting | Freelance client
ABOVE & BELOW: Campaign for Twisted Tea (part of the Boston Beer Company), a hard iced tea with an authentic recipe and established place in the category. The concept focused on “slightly twisted” facts or quirks that would appeal to the party-loving target audience. Outdoor, transit, on-premise and POP | Concepts & design | Copywriter: Ben Deily | Agency: The VIA Agency
ABOVE: Brand advertising for Sapporo Beer | Concept, design & copywriting | Agency: Motive Marketing, Seattle, USA
ABOVE: Concepts for Naughty Cow Chocolate Milk Liquor | Concept, design & copywriting | Agency: Motive Marketing, Seattle, USA
ABOVE & BELOW: Dunkin’ Donuts College Marketing programme, aimed at freshman students in the New England area of the USA – Included outdoor and transit posters, guerilla marketing initiatives such as dropping printed foam donuts around campuses and flyers in library books, ads in college magazines, promo packaging, giveaways, special events and challenges | Concepts & design | Copywriter: Ian Dunn | Agency: The VIA Agency, Portland, Maine, USA
ABOVE & BELOW: Digital banner ads, magazine and transit advertising for Jack FM, a US and UK syndicated radio station playing a unique and irreverent mix of music | Concepts, design & copywriting | Agency: The VIA Agency, Portland, Maine, USA
ABOVE & BELOW: In-branch posters for Banknorth (now TD Banknorth) plus press ads, web banners and outdoor advertising. Simple, warm and trustworthy with a hint of personality, supporting the bank’s “Above & Beyond” tagline | Concepts & design | Copywriter: Chad Leitz | Agency: The VIA Agency, Portland, Maine, USA
ABOVE & BELOW: Premium travel and in-flight magazine advertising concepts for Flight Options, a US-based fractional jet ownership company. Each ad takes a feature of the aircraft and evolves it into a service message | Concepts, design & copywriting | Agency: The VIA Agency, Portland, Maine, USA
ABOVE & BELOW: Print advertising for Attachmate to promote their web-to-host technology | Concepts, design & photographic art direction | Copywriter: Thomas Prowell | Agency: Imagio/JWT, Seattle, USA
ABOVE: Outdoor /transit advertising for Vacationspot.com, a website featuring unique, one-of-a-kind vacation homes to rent around the world | Concepts, design & photo art direction | Agency: Imagio/JWT, Seattle, USA
