BrownCo (now E*Trade) was an online brokerage service for educated, informed and experienced investors who like to do their own research and make their own trades. A 60-second compilation spot (shown first) was created, together with six 30-second spots (2 shown), set in a custom-made video booth where investors could sound off about brokerage firms and investing. Directed by Oscar-winning film maker Errol Morris and edited by JJ Lask at PS260 in New York.