Brand identity refresh for Magnuson Hotels Worldwide, a US/ UK-based brand conversion and franchising platform offering hotel owners PMS technology, revenue management and marketing support. The concept retains the star icon (featured in the previous branding) adding a more dynamic feel whilst building in the letter ‘M’. Brand architecture consists of 3 sub-brands, so the logo suite was developed around this. The logo font is custom drawn with unique features and a distinctive letter ‘g’. Below are some selected highlights from the full brand kit.