Twisted Tea: Brand Advertising
Concepts & design: Jo Dixon | Concepts & copywriting: Ben Deily | Client: Boston Beer Company | Agency: The VIA Agency, Portland Maine, USA
Campaign for Twisted Tea (part of the Boston Beer Company), a hard iced tea with an authentic recipe and established place in the category. The concept focused on “slightly twisted” facts or quirks that would appeal to the party-loving target audience. Outdoor, transit, on-premise and POP.