Part of the complete rebrand of The Calcot Collection, an eclectic group of luxury country house hotels, spas, restaurants and inns across the Cotswolds and Northumberland.

Calcot & Spa is the flagship property and the place where the Calcot story began. Set within a 220-acre estate near Tetbury in the Cotswolds, it combines the character of a country retreat with an unusually broad offering of a place to stay, eat, unwind, celebrate and spend time together.

The new identity was rooted in Calcot’s countryside setting, with a distinctive tree motif at the heart of the logo. The wider rebrand encompassed the entire estate and its individual destinations, including the award-winning spa, restaurants and dining spaces, event venues and on-site country inn.

The brand was carried through every aspect of the guest experience, from digital communications and responsive websites to an extensive suite of printed and on-property materials. Website design and development was creatively overseen to ensure a consistent look and feel across sophisticated booking journeys for rooms, dining, spa treatments and events.

Creative direction also extended to brand photography and videography, social media and ongoing content, alongside high-end print including brochures, books, menus, wine lists, signage and internal communications.

Work shown reflects the identity, communications and websites created as part of the original Calcot Collection rebrand. Some properties have since updated their branding.