Design, copywriting and print production work on packaging redesigns, plus art direction of photography for ecommerce website. Huffkins is an iconic family-run Cotswolds artisan bakery with café locations across the Cotswolds, Kingston-upon-Thames and London. Packaging redesign has been part of the brand refresh which emerged after lockdown, updating overall look-and-feel and brand tone of voice, in line with the revised business model and new ecommerce venture: huffkins.com  |  Photography by Matt Inwood & Iain Crawford.