Major brand campaign for Infinity Broadcasting (part of the CBS network in the USA) to promote new syndicated radio shows with celebrity presenters (including David Lee Roth and Penn & Teller) during the highly-publicised Howard Stern replacement strategy after he left the station for Sirius. An unprecedented Advertising Age “takeover” media plan, where every ad space in the advertising industry’s leading publication was purchased for the campaign. Photography by David Gamble.