HELLO

Jeep World of Adventure Sports: Print & Outdoor Campaign

Concepts, creative direction & copywriting: Jo Dixon  |  Client: NBC  |  Agency: The VIA Agency, Portland Maine, USA  |  Photographer / Retoucher: John Holt, Boston, USA

Sports Illustrated magazine ad campaign for “Jeep World of Adventure Sports,” a TV show produced by NBC Sports (sponsored by Jeep USA) focusing on new, unusual and emerging sports around the world. The campaign explores concepts of natural history, including entemology, the evolution of species and metamorphosis – and combines them with the human element to convey the idea of these evolving sports in an intriguing and dynamic way.