Design & copywriting: Jo Dixon | Agency: Motive Marketing, Seattle USA | Client: William Grant & Sons (Glenfiddich, The Balvenie, Monkey Shoulder)
Retail point-of-sale design for Holiday whisky promotion for William Grant & Sons, in the USA market. The messages created were aimed at those looking for gifts for 3 distinct targets: new whisky drinkers, connoisseurs and trendsetters. The visuals created for posters and shelf talkers are a nod to Instagram-style image “stories” mixed with laid back and informative copy style and some fun facts.
