Creative Direction, design & copywriting: Jo Dixon | Client: The Calcot Collection, Gloucestershire, UK
Complete rebrand of The Calcot Collection, a small, eclectic group of luxury country house hotels, spas, restaurants and inns in the Cotswolds and Northumberland. I created an entire “suite” of primary logo identities for the key properties and secondary logos for spas, restaurants, inns and event spaces.
Brand guidelines were created for logo use and versioning along with new colour palettes and typography. Brand cornerstones and tone of voice were also developed for each property, implemented in all writing and communication. All digital touch points and printed materials for each property were extensively redesigned. Responsive websites for each property were created, featuring state-of-the-art booking and tracking platforms for rooms, dining, treatments and events. A custom email platform was also adopted for offers / news.
