HELLO

The Painswick: Rebrand

Concepts, design & copywriting: Jo Dixon  | Client: The Calcot Collection, Gloucestershire, UK

Part of the total rebrand of The Calcot Collection, a small, eclectic group of luxury country house hotels, spas, restaurants and inns in the Gloucestershire Cotswolds and Northumberland. Each property is unique, with its own distinctive personality. The Painswick is the cool and arty little sister of Calcot Collection. This Palladian jewel of a house is nestled into a hillside in the village of Painswick with jaw-dropping, panoramic valley views. With the area being part of the historic Cotswold wool trade and sheep grazing on the surrounding hillsides, the logo encompasses the character of “George the Sheep” with a noble and proud profile. The Painswick is making its name with a laid back and relaxed vibe, Instagram-worthy food and cocktails, quirky style and a younger clientele, so branding is a little more mischievous and playful across all touch points. 

We’re a bit of rare breed amongst Cotswold hotels. And we think, if you’ve got it… flaunt it. 

Sitting very prettily in the “Queen of the Cotswolds” village of Painswick, our picture-perfect Palladian house is your new (and rather swanky) home-from-home. Presenting roaring fires, sink-into-me sofas and sweet sixteen bedrooms where peaceful slumber beckons you… counting of sheep not required. 

Location? Pssst… it’s jaw-dropping. We’re snugly nestled into the hillside, where rolling valley views and cheeky cocktails are calling you to the terrace. There’s the best in bold and vibrant food for feasting on, fawning over and sharing… And yes, it’s more than Instagram-worthy, too.

Curl up, kick off those wellies (or Manolos) and treat yourself and a pal to the delicious decadence of a Painswick Afternoon Tea… or, for a different kind of treat, unveil a gorgeous new “ewe” with a dreamy treatment or two.

Fancy an exclusive shindig? We’re all yours for the taking, so polish up your party pieces, get the flock together… and bring on the bling!